Tag Archives: books

The Strugglebus is Real

Every so often I’ll come across a section of a book that will stop me and I’ll have to read it 100 times to think about how I can properly get this point across to entrepreneurs as they struggle to build a business.

I’m knee-deep in my January book list and I’m loving what I’ve read so far. Right now, I’m reading a book that you’re going to have to open your mind to be able to read. If you aren’t about an F-Bomb, this book is likely not for you. Personally, I sometimes think that a cuss word or two (or 100) makes me pay a little more attention to the words because it’s not what most would consider “professional”…or so I’ve been told.

I’m reading a book called The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson. Again, I warned you about the cusses. There are lots of them but if you can be okay with them, you’re going to learn something here and you’ll probably laugh along the way.


There’s this common issue I find among entrepreneurs and that is how hard they try to stay off of the strugglebus.  I mean, they’ll really work at it, sometimes harder than just buckling down and doing what needs to be done. Then that doesn’t work out (because SPOILER ALERT: the struggle bus is the only route to entrepreneurial success) and they complain. And when that doesn’t move their business forward, well, that’s when they quit. I see it all the time. Quitters everywhere because the struggle wasn’t worth the reward.

How many times have you heard, “My business isn’t growing like INSERT NAME HERE” or “This is just not fast enough” or “I thought it would be faster” or “This just isn’t for me” from someone struggling to grow their business?

I hear it A LOT. It’s a resounding message in the emails I get asking for advice. It’s frustrating because there isn’t much I can say back to that person except to start rattling off things they haven’t tried before. At best, that holds them over until those things don’t work fast enough either.

You know what that is? It’s entitlement. It’s entitlement disguised as frustration.

Simply put, entitlement is believing that you deserve happiness and that you shouldn’t have to struggle to get it.

Here’s the thing, nobody gets a struggle-free ride, even if the people you’re wrongly comparing yourself to (hand slap) have social media feeds that are lying to you about their perfect lives. And guess what? We don’t deserve a a struggle-free ride either. We deserve nothing. We are entitled to nothing.

Entrepreneurship is a struggle. Every day. Even if you grow fast, it’s still a struggle. The struggles are just a little different. We ALL have to pay our dues. At one point or another, we all have to learn the lessons about how to reach people and how to connect with our customers in a way that helps our businesses grow. Most people aren’t innately and divinely born with that knowledge.

We need to embrace the amount of time it takes us to make our business our success story. There’s no boss to fire you. You can choose to not fail (which is great for anyone who is afraid of failure). For some of us, our ride on the strugglebus for this particular journey is going to be shorter because we likely have a long list of failures, misses, dead-wrongs, and growth opportunities in our past. We already saw that struggle though at one point which makes this one seem like a shorter ride.

What I want you to understand is that hard is required to own your own business. Nothing worth having is easy. We don’t need to be frustrated that it’s hard and it takes a long time. I want us to be thankful for it. The harder it is, the more we’re learning and that’s going to give us a shortcut down the line. I want us to be like Lieutenant Dan strapped to the top of that shrimp boat yelling at the storm to “bring it!” We need to own the struggle  because it’s required.

Your attitude about having the get on board the strugglebus is what determines your fate because you can’t get ANYWHERE without it. It’s the only ride to business success. Might as well choose a seat.

Lean into the struggle this week. Own it as part of your job rather than be frustrated because it’s holding you back. The sooner you accept it the sooner you grow.

Have an amazing, difficult week!

Lindsay Teague Moreno

Getting Noticed Book, Coming Soon!

My first book was published this week.

It’s called Getting Noticed.

Getting Noticed Book by Lindsay Teague Moreno

It is a no-nonsense guide to standing out and selling more for momtrepreneurs who ‘ain’t got time for that’.

This book started as a PDF guide and as I was writing it it turned into so much more than just a PDF. It turned into a book. The words just flowed out of me and I overshot my word limit real fast.

So, this wanted to be a book and a book it did become.

This book is for every kind of momtrepreneur. Makers, sellers and doers of all types will be able to use this book to create more traction for your business online and grow their business. Everyone from the Etsy shop owner to the direct saleswoman to the photographer will be able to use this book as a guide to their own success. I took my successes and failures and put them into this book to show you exactly how I was able to create a multi-million dollar business completely online.

I am so excited to see this change businesses around the world and watch people actually connect online. I’m tired of seeing great businesses lose the sale to big box stores. We can do better and this book is going to show you how because we need your product and your perspective in our world.

This book will be available exclusively on Amazon. Make sure you’re following me on Instagram for updates on when it’s available for sale!

Getting Noticed Book by Lindsay Teague Moreno

Here’s the description:

You don’t have time for another “change everything you’re doing on social media and be just like me” book. You need information and you need it fast. Do you want to grow your following, sell more product, and experience the freedom that comes along with being your own boss?

Getting Noticed isn’t the “secret to social media” – it’s a no fluff, take charge guide to the way we present ourselves, our business, and connect with customers online.

Lindsay Teague Moreno knows the hardcore mom life. In between wash cycles, putting kids to bed for the fifth time, and balancing a to-do list that would make Santa jealous, she grew a business from nothing into a team of over 300,000 people producing over $15,000,000 each month in just three years. Lindsay knows you don’t have time for another book that leaves you with temporary warm fuzzies but no real content to actually building your business. Getting noticed is the first step to entrepreneurial success in our fast-paced, online world. Step up your game.

Lindsay Teague Moreno


I Never Thought of Myself Like That…Until I Did

You know, I’ve been writing since I was a kid (thanks, Captian Obvious). I should say I’ve been enjoying writing since I was a kid. At some point in school, I began to think of myself as a writing person and not a math person. Maybe an adult told me that or maybe I was just realistic at a young age. I can still remember more than one creative writing assignment from 4th grade if that tells you how much I liked it. Once I decided to give it a try in 2005, blogging came easy to me as i published my very first blog post, even if I was sure only my mother would read it.

I continued blogging for years. I became better at it. I journaled though my scrapbook pages. I told stories. I started a business and based the whole premise around telling our stories and writing. I don’t even do phone calls with my work team, I write. I write a lot. I learned how to write more effectively. I learned how to move people to action through words on a computer screen.

I’d never thought of myself as a “writer” though, until one day I did.

I’m at that space in my life where writing is the thing that’s connecting everything I am good at. I’ve learned to write my voice. Maybe, just maybe, it’s actually just writing that I’m good at? Maybe, just maybe, I should try to do something with this little gift.

I’m not sure why but somewhere around last November I decided I was going to add the word “writer” to that list of words that describes who I am. You know the ones in your Instagram profile or social media headlines. In order for me to do that, though? I’m going to have to write something significant. Not just a really good post on a blog or a social media blurb. I’m talking about a book. A real, legit book with words that string together to make chapters and, like, a preface.

I did what any normal person does when they decide they’re going to write a book. Start reading books, of course. I also called a few people that know a thing or two about the actual book industry and they were kind enough to actually help me. Thank God for those people. As someone who is not a natural “connector,” I’m so thankful for the connectors that I know. They’re just good peeps. Know them. Love them. Keep them close. They’ll connect you with open doors.

You guys, I’m actually going to try this book writing thing. I’m gonna go ahead and put it out there now that I’m not looking to write a small-time book. I’m shooting for the stars. I’ve had this on my desk since January and I’ll tell you I’ve gone back and forth on walking through the door.

Book Writing

Could be awesome. Could be a very public digger down the main hallway in high school (not that I would know anything about how that feels). I’m not really sure yet but I’m going to try anyway.

What I hope this leads to is more everyday women sharing their extraordinary gifts and talents with the world. We need more women in the world of entrepreneurship. I hope it leads to more moms coming together and encouraging rather than tearing down and hurting. We need to put an end to this world of false perfection that we moms have somehow bought as normal. For God’s sake, let’s put an end to writing terrible stuff about each other in our darkest times on the internet. I hope this book is a tangible piece of me they can keep forever and that they know if I can, they can and so much more. I hope God knows what he’s doing and he’ll forgive me for using the word “Vajayjay” in the first chapter. I hope this book can be even one small part of all of that. You never know. Books can change the world.

This won’t be the first time a book has changed my life but it sure will be a book I never forget.

Lindsay Teague Moreno